|On truthfully advertising the case
I was putting together a web page about a Summer Ball at Bowood - and what's more natural to use than a photograph of Bowood in that item. How about a picture - perhaps stock art - of some guests at a similar event taken goodness only knows where? Well - I COULD have done (and I see it done elsewhere all too often) but it's not my style as prefer true facts and true pictures in advertising. I don't need to tell you where I took the photo, do I?
I recall a place I used to work as a trainer buying in a model to appear in their brochure / on their publicity shots. "Why?" I found myself asking - and she didn't act natural, was seated in a coat and with a handbag and it eas all very odd! Here's my approach - a real picture of a delegates on a course, to represent what we really do. Sure - the tables at which the delegates are seated aren't artistically clean. There's a cup of coffee at Sharon's right hand and a very obvious network cable from Patrick's laptop that distracts from the picture. But you also see the truth of how much desk space you get, the training notes, pens, and rest of the paraphenalia of a course.
In other aspects of life, too, I see pictures used away from their real environment to support articles and situations. Here's part of a picture that I saw used on the More Train Less Strain web site (I'm allowed to copy small extracts for critical review, by the way) which - sure - helps make a point. Yet my own approach would have been to use a genuine picture take in the Wiltshire / Bath / Bristol area showing their case and their overcrowding. I think I have one somewhere ...
Yep, thought so!
It's not only the pictures that can provide misleading advertising; I'm also concerened at some marketing taglines that I've seen employed, and even web site names. http://www.ihatefirstgreatwestern.blogspot.com/ is a catchy URL, and it provides a very powerful hit ... but does the lady who writes it really HATE the company? No - that's putting it rather strong. And I know it's lost her some potential supporters who have been put off by the apparent mindless negativity (I say apparent because once you start reading past the word "hate" you see there's a lot to it).
This article has strayed a long way for the campaign for a decent, appropriate, train service across Wiltshire. But I do want to leave you with a genuine "TransWilts" picture from Save the Train (perhaps a name that itself needs changing now that we're having to campaign for the return of a servuce that was lost through culpable neglect) ...
Written 2008-01-19 10:40:07
Available entries ...
Spring 2009 Campaign update
Preserved Railways - a look forward
Campaign update - news for December 08 / 09 / 10 / 11 ...
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Reply to Petition
What is happening?
Report - Monday night's meeting - press brief
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From Ystrad Mynach
Consultant's reports recommended a modest INCREASE
A difficult choice for voters
20% service cut = 40% traffic cut?
If its working well, change it so it doesnt.
Is this train used?
Bus connections to Melksham from Chippenham
A year on - an empty bank holiday
One year on
Has our publicity reached the right people?
Flowers for Melksham. Flowers at Melksham.
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Press Release - Open Access operator negotiations
In praise of estate agents
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Welcome for Michael Ancram and Chris Grayling
Important but not refreshing meeting
Letter from Derek Twigg
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Political pressure - press release
... is part of a planned war
Our battle ....
Lies, damned lies and statistics
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Bus service costs 25 pounds per passenger to run?
Every so often, stop and look
It gets worse
Friday meeting - invite and details
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RailFuture meeting today
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Parliamentary Debate, 25th April
Meeting, 21st - notes
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Meeting, Friday 21st
Friday, 21st, Trowbridge
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First - transforming travel
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Not just the TransWilts and Melksham ...
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A whole pile of responses
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INPUTS NEEDED by 8th March
Safer current trains - the 06:56, 07:45 and 18:09
Roger Jones answers 5 months later!
A week is a long time
Three and a half answers out of 4
Draft timetables (continued)
Background and opinion
On the 05:52 this morning
Out with the old users, in with the new
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Today or tomorrow
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Timetable consultation coming up
From my postbag ...
Keep watching - coming to the boil!
Current status ...
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Repeat - PLEASE write in with your aspirations
First want to hear your aspirations
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Reply from MD of First Great Western
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Bustitution - buses for trains on Saturdays and Sundays
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Every journey has a story
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First specific Melksham rumour ...
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Santa Claus at Melksham Station
From the rumour mill
Melksham and TransWilts train service - closure by stealth?
At Temple Meads today
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Don't drink and drive - drink and train.
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A bustle before the 17:02
Plus a footnote - Melksham to London
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A THOUSAND visitors
Forum Archives available
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A disappointing letter
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Warminster Bus Running Day, 2005
The system is overcomplex - no wonder some odd things happen
A case of the tail wagging the dog??
Kiss and Ride report
Ready for Tuesday
Bump from Glasgow
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Would this government close a station completely?
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Didn't you read page 52 of web document?
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Swindon to Trowbridge
35% Growth in one year - Melksham ticket statistics
Great meeting but just a start.
Old pictures. Not to be repeated event
Don't believe everything you hear
Official (Government) view ... and I agree
Encouraging traffic not just warm words
Meeting, 20th September - getting nervous
Don't let this become history!
Looking slightly wider
The story so far
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